Size isn’t everything for experiential stores
Size isn’t everything for experiential stores
In an ever-changing environment, shopping centres are evolving fast to cater to the demands of both retailers and customers.
Shopping patterns that have long been considered the norm are now being turned upside down as experiential retail becomes a priority for shoppers and occupiers look to deliver this in new and innovative ways.
As a result, the store is becoming a brand showcase, and this means landlords need to offer the right units in the right locations for the right brands.