Hammerson signs Edikted for first UK regional opening

Hammerson announces that Edikted will open at Bullring this autumn, with the trend-driven fashion brand opening its second UK location, the first retail location outside London. It is the latest example of Hammerson supporting a global brand with its next stage of UK expansion.

Headquartered in Los Angeles, Edikted has built a strong following of Gen Z consumers through its digital-first, trend-led approach to womenswear. Through their accessible, streetwear-inspired designs, Edikted has built an engaged community and customer base that aligns with Bullring’s strong visitor profile and catchment.

The signing further reinforces Bullring’s status as a leading city-centre retail and leisure destination. Edikted joins a growing line-up of in-demand brands at Bullring, following a period of strong leasing momentum at the destination.

Lauren Wellman, Leasing Manager at Hammerson, said: “We are delighted to be welcoming Edikted to Bullring, a brand we are sure will be a firm customer favourite. Edikted has quickly built a distinctive identity with a highly engaged young customer base, and its arrival will add something fresh and exciting to our fashion mix. This signing is another clear vote of confidence in Bullring as a destination for fast-growing international brands looking to reach new audiences in one of the UK’s most important city centres.”