The Bullring Estate, Birmingham’s iconic shopping destination that comprises the Bullring, Grand Central, and Link Street, has announced that Edinburgh’s favourite pizza brand, @pizza, has signed for its second restaurant, and first in England at Grand Central.
Located adjacent to Holy Moly Macaroni and Nando’s, the 1,196 sq ft unit has space for 60 covers. The brand has experienced great success with its debut site being voted #1 out of 155 pizza restaurants and #24 out of all 1,816 restaurants in Edinburgh on TripAdvisor, just six months after opening.
The Birmingham restaurant’s open kitchen and counter service will allow customers to choose from unlimited toppings for just £9.95, with a total of 64,000 possible combinations. Customers can order drinks and pay whilst their pizza is cooked in front of them, or use an order and collect app, which is exclusive to the new site at Grand Central.
The menu features recommended combinations, such as the best-selling Heartbreaker – a Roquito pepper sauce base with Scottish mozzarella, red onion, pepperoni, Italian sausage, jalapenos, rosemary and sriracha sauce, with coeliac diners able to enjoy the option of a gluten-free base. @pizza also has a range of dessert pizzas and gelato for those with a sweeter tooth, plus a drinks offering that includes house craft soda made with sustainable cane sugar, locally brewed beers, Italian wines and a bespoke range of cocktails.
Designed by Fusion by Design, the interior fit out will feature urban materials and monochrome decor, with an open kitchen allowing the food to stand out. In-line with @pizza’s commitment to sustainability and the environment, all packaging is made from vegetables and is 100% compostable. The restaurant’s pizza oven also incorporates a catalytic converter to help reduce emissions.
Iain Mitchell, Commercial Director at Hammerson commented on the signing: “The award-winning @pizza concept is a brilliant addition to our food and beverage line-up at Grand Central. With a respectable ethos and impressive offer, @pizza brings an exciting and unique dining experience; there is no doubt that the brand will be greatly received by our visitors.”
Rupert Lyle, founder and CEO of @pizza added: “Great pizza is an essential ingredient for every city, so we’re excited to bring our concept to Birmingham and show diners what we’re all about.
“@pizza fits in with the speed of modern-day life, being easy to order and quick to make, but quality ingredients, careful preparation and service with a smile are at our absolute core – making for an uncompromised, unrivalled pizza experience. Situated above the busy New Street station and amongst several leading restaurant operators, this prime unit in the heart of Grand Central provides the ideal opportunity to open our next store.”