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Swords Pavilions attracts new Rituals boutique to North Dublin

22.08.2019

Hammerson  and Irish Life, joint owners of the Swords Pavilions Shopping Centre, have announced that luxury bath, body and home brand, Rituals Cosmetics will be opening its fourth stand-alone store in Ireland at Swords Pavilions,  in the heart of North Dublin. Located close to the newly opened Superdry and JD Sports stores the 800 sq ft boutique will open on Wednesday 4th September 2019,  enhancing the centre’s premium offer.

Founded in 2000 by Raymond Cloosterman, Rituals Cosmetics is the first brand in the world to combine home and body cosmetics, with an expansive product line including body care, scented candles, fragrance sticks, assorted teas, natural skin care and soulwear.

This latest announcement follows the opening of Swords Pavilions’  new dining quarter earlier this year  with American burger chain Five Guys and well-loved pizza brand, Milano having already opened restaurants in the scheme. In July  modern Persian kitchen Zaytoon also launched its new format restaurant at the centre.

This will be Rituals’ second stand-alone store opening in Ireland with Hammerson, having signed for a boutique in Dundrum Town Centre which launched in September 2018. The brand also has an outlet store in designer shopping destination,  Kildare Village, owned by Hammerson through their partnership with Value Retail.

Simon Betty, Hammerson Director of Retail Ireland, said: “Rituals is a great addition to the brand offer at Swords Pavilions, demonstrating the continued demand from premium brands for high quality retail space in strong consumer catchments such as Swords Pavilions. Lettings such as this are a prime example of our strategy to ensure the centre remains the main retail and leisure destination in North Dublin.”

Rituals UK & Ireland Managing Director, Penny Grivea, said:  “We are so excited to be opening another stand-alone store in Dublin at Swords Pavilions, allowing us to introduce the Rituals experience to as many customers as possible. Whether it is enjoying a hand massage at the water island or simply a cup of herbal tea upon arrival, the team can’t wait to help the Pavilions customers slow down and transform daily routines into meaningful rituals. This opening marks an exciting time for the brand, building upon our existing retail presence in Ireland.”

ENDS