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Toys“R”Us chooses Silverburn for latest Scottish Christmas store

14.10.2013

Hammerson today announced that Toys“R”Us, Britain’s biggest toy and babycare retailer, is opening its latest Christmas store at Silverburn in Glasgow.

Martin Plocica, Director (UK) Shopping Centres at Hammerson, added: Toys“R”Us is a great global brand, and a very strong addition to our retail offer at Silverburn given the centre’s significant popularity with families.  Their decision to open such a large pop-up store highlights the centre’s strong destination appeal. This concept enables retailers to test new store formats, within a strong catchment area and Silverburn has achieved great traction with pop-ups during 2013.”

Commenting on their forthcoming pop-up store at Silverburn, Mike Coogan Marketing and eCommerce Director at Toys“R”Us, said: “We’ve chosen Silverburn in Scotland; it’s a great centre with a great reputation, serving a really strong catchment.”

The 900m² (9,700ft²) Toys“R”Us follows in the footsteps of successful pop-up concept stores, 1D World, and Lydia Brights woman’s fashion and gift boutique, Bella Sorella.  

Silverburn achieved planning consent for a 200,000ft² leisure extension earlier this year, and secured seven new brands in the last 12 months, including a new SuperDry regional flagship.

Hammerson dealt directly and Johnson & Co represented Toys“R”Us.

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