Hammerson announces that Topshop will significantly expand its presence at Bullring, Birmingham, by upsizing into a new 36,000 sq ft unit, whilst River Island has opened its larger newly refurbished store, introducing its Style Studio concept.
Topshop’s new flagship store will become the UK’s third largest, closely behind Liverpool and its UK flagship on Oxford Street, London. A UK shopping institution, the brand new Topshop will continue to host all the key signature departments and will also share the unit with its brother brand, Topman. Located on the Upper Level, the store will be set out across two levels and will be open in time for Christmas.
River Island, which has upsized into a 33,000 sq ft unit, has chosen Bullring to launch its Style Studio concept, a brand new and complimentary styling service. For the first time in the UK, shoppers are able to book appointments with River Island’s in-store expert stylists to help them with a wardrobe overhaul or a new outfit for an important event. Joining Topshop on the centre’s Upper Level, the new store spans two floors and includes the full range of Womens, Mens, Kids and Mini.
The expansions of both Topshop and River Island are the latest in a number of recent key additions to Bullring’s Upper Level. Zara opened its first standalone menswear store in November last year and Ted Baker and Victoria’s Secret also opened before Christmas. They join Michael Kors and Whistles, both of which opened on the Upper Level last year.
Commenting on the latest expansions at Bullring, Sarah Mander, Assistant Director, Retail Leasing, at Hammerson, said: “Topshop and River Island choosing to significantly increase their presence at Bullring clearly demonstrates the centre’s dominance as arguably the most important UK destination for retailers outside of London, as well as its position at the heart of Birmingham’s retail and leisure offer. To ensure Bullring remains at the forefront of retail we continue to focus on securing international brands and introducing new concepts to the UK.”