Hammerson’s portfolio of prime shopping centres has already attracted over 11.8 million shoppers in December across the UK during the peak Christmas shopping period.
December 16th was the busiest Sunday ever at Highcross in Leicester since the centre opened in 2008, with footfall up 30% on the previous year.
In Aberdeen, at Hammerson’s Union Square shopping centre over 150 temporary staff have been recruited by retailers to help cope with the demand over the festive season. Retailers including Paperchase and jewellery store Rox have brought in extra tills to make shopping more enjoyable during the rush.
On the top of shoppers’ Christmas lists this year are treats and luxuries as people trade in novelty gifts for more considered purchases. Technology products trend continues to perform strongly with the iPad mini, wireless music systems and headphones selling well. Foodie purchases including baking and cookware items are also proving popular gifts for under the tree.
At Brent Cross in North London the latest must have items this Christmas are Hear-Muffs, a cross between ear muffs and headphones, which John Lewis is selling at a rate of one pair every seven minutes. Also flying off the shelves are thermal gloves that work with the touch screen on a phone or tablet.
David Atkins, Hammerson chief executive commented:
“Consumers have started their Christmas shopping later this year, but the festive season is now well and truly underway. People are looking to spend their money wisely this year and there has been there has been a significant shift to a more thoughtful approach to buying gifts.”
“The strong performance in the run up to Christmas is encouraging and we expect to see strong footfall and retail sales during the post Christmas sales rush.”
Hammerson’s shopping centre portfolio comprises: Union Square in Aberdeen, Silverburn in Glasgow, Bullring in Birmingham, Highcross in Leicester, Queensgate in Peterborough, Brent Cross in North London, The Oracle in Reading, WestQuay in Southampton, Centrale in Croydon and Cabot Circus in Bristol.
For more information contact:
Catrin Sharp 020 7887 1063/ 07855 996 210
Note: All footfall figures are calculated on a year-on-year, like-for-like basis.