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POCO by Pippa O’Connor to return to Dundrum Town Centre

25.09.2017

Hammerson is pleased to announce the return of the premium jeans collection, ‘POCO by Pippa O’Connor’ to Dundrum Town Centre for the festive trading period.

The exclusive denim range, which launched its debut pop-up store at Dundrum Town Centre in March this year, will return to Ireland’s premier shopping destination from 9th November, when it will also unveil brand new POCO products. The popular brand, set to trade for 10 weeks over the busy Christmas period, will be located in its original unit on Level 2 opposite Karen Millen.

‘POCO by Pippa’ has been designed for women of all ages.  The brand initially signed up to a six week pop-up at Dundrum Town Centre in March this year, but following an incredibly successful launch, which led to a 12% increase in footfall at the centre during the opening weekend alone, the pop-up was extended for a further three week period.  Pippa O’Connor, a successful model and fashion blogger, will once again create a bespoke pop-up of all things denim in a chic and stylish space and style advisors will be on hand to help customers choose the right denim and fit to suit them.

The return of ‘POCO by Pippa’ follows a number of firsts at Dundrum Town Centre including Hotel Chocolat’s debut store in Ireland and Smiggle, the Australian stationery brand, which celebrated on of its most successful global launches ever when it opened in April.

Simon Betty, Director of Retail for Ireland at Hammerson, said: “I’m delighted to welcome Pippa O’Connor’s popular POCO range back to Dundrum Town Centre.  We were overwhelmed by the customer response to her first pop-up here and as a result we couldn’t wait to bring her back. Since taking ownership of Dundrum Town Centre last year, Hammerson has worked to leverage its relationships with domestic and international brands in order to ensure an exciting and fresh retail mix for customers, and this addition is testament to the success of that strategy.”

Pippa O’Connor, Founder of POCO, said: We are thrilled to be returning to Dundrum Town Centre in November. Our POCO pop-up in Dundrum Town Centre was a huge success earlier this year, so we are excited about returning for Christmas! We will have our newest styles available and two brand new POCO products ready for the store opening on the 9th November”.

ENDS