Hammerson and Standard Life Investments announce that contemporary designer Orla Kiely, best known for her unique retro prints and designs, is due to open a new pop-up store at Brent Cross, North London’s iconic shopping centre.
This will be the first shopping centre store for the Dublin-born designer, whose iconic collection of womenswear, accessories and homeware is now a worldwide brand, with shops in New York and Korea. Due to open in August 2017, the pop-up will run for six months, taking a 2,074 sq ft store in mall five, alongside aspirational fashion brands Jigsaw, Anthropologie, All Saints, Hobbs and Reiss.
Brent Cross has seen high demand from retailers so far this year, with upsizings from Zara, JD Sports and Fraser Hart and the recent opening of the new Rituals store. As the leading regional retail and leisure destination in North London, Brent Cross has a long history of attracting internationally renowned brands looking to capitalise on the centre’s high footfall and affluent catchment.
Ed Jenkins, Head of UK Retail at Standard Life Investments, commented, “This letting demonstrates the continued draw of Brent Cross for leading retailers, particularly for international brands like Orla Kiely looking to expand their presence in the UK. The store will offer something different for customers that can’t be found in other centres, cementing Brent Cross’s strong appeal for shoppers and retailers alike.”
Iain Mitchell, UK Commercial Director at Hammerson, said, “We are delighted to welcome Orla Kiely’s debut store to Brent Cross. This is an exciting addition to the centre’s retail offer and demonstrates its continued appeal for brands looking to gain a foothold in prime retail destinations in the UK. Strong occupier demand is the driving force behind the planned extension of Brent Cross and new lettings such as this are very encouraging.”