Hammerson announces that global fast-fashion brand, New Look has chosen The Oracle in Reading to open one of its standalone menswear stores, New Look Men.
As part of the brand’s menswear store roll-out in key UK locations, New Look Men in The Oracle will be a 213m2 unit located on the lower mall that will offer the brand’s full range of clothing, accessories and shoes when it opens later this summer.
The brand’s decision to devote stores to menswear perfectly positions it to maximise on the growing trend of fashion conscious men heading out into the shops.
Marking an important first in Hammerson’s portfolio, launching in the centre also enables the brand to trade alongside leading international retailers, including Hugo Boss, Reiss and H&M, as well as the existing New Look store.
Iain Mitchell, UK commercial director, commented: “The Oracle has a good track record of attracting leading international and UK brands and New Look’s new dedicated menswear store is a great addition to the tenant line-up. Located in the lower mall, which is undergoing a significant upgrade to ensure that the retail environment reflects its London standard aspirational tenant mix, New Look Men is in the best location to capitalise on this growing trend in menswear fashion.”