Hammerson announces that it has secured premium coffee brand Nespresso at The Oracle, marking the brand’s first boutique in the city.
Nespresso has signed up to take a 188 sq m unit on the upper level of the mall offering its full coveted range of coffee machines, capsules and accessories. When it opens this summer, the boutique will trade alongside international retailers including Apple, Victoria’s Secret and Zara. Nespresso’s boutique concept will deliver a new level of choice and personalisation for customers, offering a unique brand experience tailored to individual preferences. Boutiques are designed with dedicated zones to increase convenience, choice and availability for consumers.
The brand’s decision follows the opening of the first Nespresso boutique in Leeds at Victoria Gate, part of the Victoria Leeds estate, which opened its doors to the public for the first time in October 2016.
Iain Mitchell, UK Commercial Director at Hammerson said, “Nespresso is a very welcome addition to the centre and we’re delighted that the brand has chosen The Oracle to open its debut boutique in Reading, bringing shoppers a unique coffee experience. This demonstrates the strength of the centre as a retail destination, with consistent demand from occupiers for space”.
Francisco Nogueria, Managing Director Nespresso UK & Ireland, said, “We’re excited to be growing our retail network with the opening of a boutique at The Oracle. Customers visiting the boutique will be given the opportunity to enjoy the full Grand Cru range, learning more about our wide-range of coffee and their origins.”