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Major retailers announced for Elliott’s Field Shopping Park extension


Hammerson has announced the leading homeware brands that will occupy the first four units of the nine-unit Elliott’s Field Shopping Park extension in Rugby.

DFS and Dwell will occupy 15,000 sq ft; Oak Furniture Land and Sofology have each taken 10,000 sq ft; and Tapi will have an 8,000 sq ft store. All are ten-year leases. The new shops on the former Tribune Trading Estate site are scheduled to open before Christmas 2017, with other names set to be announced shortly.

Thomas Cochrane, Development Manager at Hammerson said: “We are pleased to announce the first batch of new stores for the extended Elliott’s Field. We are seeing significant interest in the remaining units, which is a reflection not only of the strength of the first phase and the growth of Rugby, but also tangible occupier confidence and the resilience of the market in the face of Brexit.

“We know that people who live in Rugby currently make most of their homeware purchases outside the borough. At Elliott’s Field, we are helping drive growth in Rugby by addressing this gap in the market and responding to customer demand for greater choice. These popular and successful brands will enable Rugby residents to make some of their big purchases for the home without travelling so far.”

As well as increasing the retail choice for Rugby residents, the £20 million investment in the shopping park extension will create around 120 new jobs in the area. It follows Hammerson’s recent £35 million investment in revitalising Elliott’s Field, which reopened in 2015.

In addition to the new stores, the extension to Elliott’s Field Shopping Park will deliver a café/restaurant providing a new dining offer for customers and approximately 500 customer car parking spaces. The park features a number of sustainability measures to target the highest BREEAM “Outstanding” rating, and will be carbon-neutral, with the regulated energy usage of the occupiers entirely offset by sustainable initiatives.