Hammerson announces that it has secured international bakery and restaurant group, Le Pain Quotidien to join the dining offer at its £165 million Victoria Gate development in Leeds. This move to the North marks an important step for the brand outside of London and into its first major regional city.
Popular for its bakery and communal table style dining, Le Pain Quotidien is set to open a 487m2 unit split over two floors that will be located at the entrance to the Victoria Gate arcades. Serving its simple and elegant boulangerie fare, the new restaurant will be one of its largest outside of London and an all-important first for the brand in the North of the UK.
Anchored by a flagship John Lewis, the new 53,400 m2 (575, 000 sq ft) Victoria Estate that encompasses both the adjacent Victoria Quarter and Victoria Gate, will bring to Leeds a new and vibrant mix of restaurants and retail brands including fine dining international restaurant group, D&D as well as Tommy Hilfiger, Calvin Klein, GANT, Hackett, Anthropologie, Cos and & Other Stories.
Robin Dobson, Director Retail Development at Hammerson, said: “Le Pain Quotidien is a fantastic brand to welcome to Victoria Gate and to Leeds. Like many of the brands already signed up to launch in the city, Le Pain Quotidien deciding to debut at Victoria Gate reinforces the appeal of the scheme as the North’s new leading luxury retail, leisure and dining destination when it opens later this year.”
Peter Jenkins, Managing Director at Le Pain Quotidien, added: “We are very excited to be opening the first Le Pain Quotidien in the north of the UK. Leeds was an obvious choice as we continue with our UK expansion due to its wide regional and national appeal. The city continues to expand, both in its reputation as well as its food offering, and we can’t wait to share our seasonal, fresh and organic food with the local Leeds community and beyond.”