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Kudos to give Hammerson shopper insight to support and build customer loyalty


Hammerson has launched Kudos, a customer loyalty app to bolster its digital offer and further enhance both the digital and physical experience for its shoppers and retailers.

As UK consumers increasingly live their lives through smart phones the lines between digital and physical interaction are becoming blurred. Over 50% of UK consumers now use their mobiles while shopping,* meaning retailers and brands have to offer an exceptional experience across all channels to capture shopper loyalty.

As part of its wider multichannel strategy, Hammerson has launched the revolutionary new app at two of its shopping centres, Highcross in Leicester and The Oracle in Reading before rolling Kudos out across its 10 major UK centres.

Utilising intelligent geowave technology to understand customer shopping behaviour, Kudos ensures customers receive real time updates and offers as they enter the shopping centre which can then be redeemed with retailers.

To further support retail sales, consumers who download the app will receive two tiers of offers; retailer offers that are available in-store that day, which are then boosted by bespoke promotions to Kudos members based on their selected preferences and regular shopping habits.

The first wave of retailers taking part include Debenhams, New Look, Levis, Aldo, TM Lewin, Crabtree & Evelyn, Carluccio’s and Patisserie Valerie with more expected to sign up as the app builds customer loyalty.

In an industry first, the app also connects with Hammerson’s parking technology to provide Kudos members with real time parking offers which can then be scanned at the machines to deliver parking discounts. This enables the centre to further incentivise customers to shop in off-peak periods as well as capture offers that promote retail and leisure usage to increase dwell time.

Stephen Brown, Group Marketing Director at Hammerson, commented: “Our business is about creating exceptional retail experiences and Kudos will support this further by combining the digital and physical experience for our shoppers.

“The app has been specifically designed to give us a deeper understanding of our customers and how they shop in our centres, which will help us to harness early trends.  Our retailers understand their customers’ habits and Kudos will enhance our knowledge of our shoppers’ behaviour. By combining our insight we can deliver a more compelling in-centre and digital experience to enhance retail sales and shopper loyalty.”

In addition to displaying news and offers, Kudos will also display social feeds from YouTube, Twitter, Instagram and RSS feeds from all related retailers to keep shoppers informed on the brands they love.

Kudos is compatible with Android and iOS mobile phones and is available now to download for free from the iTunes store and Google Play. Simply search ‘Kudos’ The Oracle or ‘Kudos’ Highcross to download and install.

To view the Kudos app video click here http://www.youtube.com/user/Hammersonplc?feature=watch