Les Terrasses du Port, Hammerson’s new retail and leisure scheme in Marseille, will open to the public this Saturday (24 May 2014).
The 61,000m² scheme with 190 stores and restaurants is Hammerson’s first retail development in France, and is set to transform the city’s retail and leisure offer.
The scheme which is 97% let (by income) brings over 35 new brands to the city, including Ted Baker, Uniqlo and Citadium. Parisian department store Printemps opens its first new store in 30 years as the scheme’s anchor retailer, and the impressive retail line up includes a mix of high-end brands such as Michael Kors and Hugo Boss, and well known fashion staples such as Superdry, Zara and H&M.
The ground floor of the scheme features La Grande Halle, a unique concept for a French shopping centre. The area includes 20 kiosks, designed in the style of an indoor food market, which offers a range of local produce, along with live cooking demonstrations from speciality chefs to inspire shoppers.
The scheme occupies a unique location for a shopping centre, overlooking the Mediterranean Sea and features a spectacular 260m restaurant terrace, on which diners and visitors can enjoy an unrivalled view of the Mediterranean Sea.
Part of the centre’s ground floor level also acts as the passenger terminal for the passenger ferries to Corsica and Sardinia which transports around 600,000 passengers a year.
The scheme represents a £400m investment by Hammerson, and is a major part of the €7bn urban regeneration project Euroméditerranée, which is transforming Marseille by providing new offices, retail, residential units and public space.
Les Terrasses du Port will be the first of Hammerson’s centres to launch its customer experience initiative PLUS, which allows personalised content and offers to be delivered across all digital channels including the app, website and kiosks.
Marseille and the wider region attracts over 34million tourists a year with over 2 million cruise passengers visiting the city as part of Mediterranean trips. Marseille has a strong consumer catchment with a regional spend of €12billion and a retail market gap (for non-food) of €600million.
David Atkins, Hammerson Chief Executive, commented: “The launch of our first major retail development in France marks a significant milestone for Hammerson. Marseille has undergone a substantial transformation and Les Terrasses du Port delivers the major retail element of the €7bn investment in the Euroméditerranée regeneration project.”
Jean-Philippe Mouton, MD of Hammerson France added: “The fact that such a large proportion of retailers opening today are new to both Marseille and shopping centres in France demonstrates huge confidence in Les Terrasses du Port. It is no longer necessary to travel out of Marseille for a first class shopping experience. The strength of the international brands in a striking new development will cement Les Terrasses du Port as the regional retail destination.”
Catrin Sharp, Group Head of Media
Tel: 020 7887 1063