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British fashion favourite Joules set to debut in Southampton at Westquay


Hammerson announces that premium lifestyle brand Joules is to open its first store in Southampton at Westquay, the region’s leading retail and leisure destination.

The new 3,966 sq ft store will be located alongside brands such as H&M, Lush and River Island on level three of the mall. Due to open in autumn of this year, the new store will sell Joules’ full offer of lifestyle clothing for all the family, accessories and homeware, featuring the brand’s unwavering attention to detail, unexpected product details and distinctive hand-drawn prints.

Since its founding nearly three decades ago, Joules has grown to over 100 stores in the UK and Ireland. As a multi-channel brand, retail stores across a range of location types are an integral part of the brand’s offer.

In the past 12 months Westquay has undergone significant changes, not only with the opening of the dining and leisure extension, Westquay South, but also with a proactive asset management strategy aimed at enhancing the centre’s existing fashion offer. The signing of Joules follows that of Smiggle, Yankee Candle, Laing Edinburgh, Lush and Russell & Bromley.

Iain Mitchell, UK Commercial Director at Hammerson, commented, “It’s great to see another high quality business choose Westquay for its first store in the city. An incredibly popular brand, Joules will enhance the retail line-up further with its unique range of products.”