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Brent Cross welcomes Rituals to retail line-up


Hammerson and Standard Life Investments announce that luxurious skin care brand, Rituals, is to open a new store in Brent Cross, North London’ s iconic shopping centre.

Inspired by the ancient traditions of Asian cultures, Rituals offers an extensive collection of luxurious yet affordable products for home and body. The new 148 sq m boutique will offer its full range of signature fragrances and gifts and give customers the opportunity to try every product in store in an interactive experience. Rituals employs a ‘slow shopping’ attitude in its stores, which encourages visitors to de-stress, enjoy and pamper themselves.

Located in Mall 5 alongside such brands as Reiss, Anthropologie, Kiehls and Links of London, Rituals will be well placed to capitalise on the high levels of footfall and affluent catchment of the centre.

The latest signing follows several major retail store upsizings at Brent Cross earlier this year as occupier demand remains high. Zara, JD Sports, Fraser Hart and Pandora all chose to increase their physical footprint at the centre, reflecting a trend for leading international retailers to prioritise flagship stores in prime regional destinations that allow them to fully showcase their brand and engage with customers in a meaningful way.

Ed Jenkins, Head of UK Retail at Standard Life Investments, commented, “This letting reflects ongoing retailer confidence in Brent Cross, based on its enduring status as one of the UK’s dominant shopping centres with a much-loved past and present, and a compelling story for the future.”

Iain Mitchell, UK Commercial Director at Hammerson, said, “Rituals is a great addition to the brand mix at Brent Cross demonstrating the centre’s continued appeal to high-end, international brands. With plans for the extension under way, the number and quality of lettings at the centre this year has been extremely encouraging as we work to ensure that Brent Cross remains the retail destination of choice for North London and the wider catchment.”

Penny Grivea, UK Managing Director at Rituals, added, “We are delighted to be strengthening our North London partnership with the launch of our latest boutique in Brent Cross, continuing our ongoing expansion plans within London. Brent Cross is an exciting new addition to Rituals boutiques, continuing our drive in the UK to reach new customers and ensure we are one of the leading premium lifestyle and beauty brands.”