Hammerson announces that it has secured modern luxury brand Coach for its iconic Bullring shopping centre in Birmingham.
Coach, the leading New York design house of modern luxury accessories for women and men has chosen Bullring to open its first standalone store in Birmingham with a 280 sq m space. Located on the upper east level of the mall, Coach will be offering its full range of bags, footwear, outerwear and accessories. This store will be the second only outside of London for Coach, with the first opening its doors at Victoria Quarter, part of Victoria Leeds.
Iain Mitchell, UK Commercial Director at Hammerson, commented: “This latest signing reflects the strength of Bullring’s leading retail mix, attracting high-end, aspirational brands to the city. We’re delighted to welcome Coach’s first standalone store in the city, which significantly strengthens the already dynamic retail line-up at the centre.”
Andrew Stanleick, President, Coach Europe said: “We are delighted to be opening our first standalone store in Birmingham. Bullring has a reputation as the region’s premier retail destination, and so it is a perfect fit for Coach. Following a successful launch in Leeds’ Victoria Quarter last week we are looking forward to bringing Coach’s modern luxury concept and collections to Birmingham.”