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Strategy

Hammerson is a best in class business with a leading portfolio of dynamic retail destinations where people, brands and partners thrive.

West Quay

Our Strategy

Our reshaped strategy announced in July 2018 focuses on three key pillars to elevate and accelerate performance:

Optimised Portfolio

A resolute focus on winning destinations, incorporating:

  • Flagship retail destinations - Top European shopping centres with consumer appeal and proven outperformance.
  • Premium Outlets - The fastest-growing retail format in Europe and go-to venues for global visitors and the world's leading brands and remain.

Optimised pan European portfolio with up to 60% exposure to continental Europe and Ireland

Operational Excellence

Ongoing commitment to a leaner, efficient cost base.

Step-change in retailer space allocation. Reducing space dedicated to department stores and high street fashion and replacing with strong demand from differentiated brands, leisure and events space.

Ongoing investment in specific initiatives, guided by our Product Experience Framework, to differentiate and enliven our destinations, drive shopper footfall and improve catchment sales for our retailers.

Capital Efficiency

We continue to manage and control our costs, both operational and financial, and optimise our capital to support the delivery of our reshaped strategy.

We remain committed to our existing balance sheet guidance and will deliver over the medium term.

Key Resources

Working with Hammerson