Appointed to the Board
1 March 2019
Nomination Committee; Remuneration Committee
Relevant skills and experience
Carol Welch has extensive experience in commercial marketing and brand gained while working in senior roles at a number of international consumer goods businesses including PepsiCo, Cadbury Schweppes and Associated British Foods. Carol also has more recent leisure and hospitality experience, having led the transformation of Costa Coffee as its chief marketing officer with responsibility for corporate communication, sustainability, digital, store format transformation and the loyalty programme. In 2017 she joined ODEON Cinemas, a division of AMC Theatres, and has initiated a strategy to transform the UK estate and guest experience. In her current role as Managing Director UK & Ireland and Chief Commercial Officer, Europe, Carol is responsible for the delivery of ODEON’s commercial strategy and digital transformation across Europe. Carol brings to Board discussions a valuable occupier perspective as well as a useful understanding of the changing tastes of the UK consumer.
Carol is Hammerson’s Nominated Non-Executive Director for employee engagement.
Carol is the Managing Director for the UK and Ireland and Chief Commercial Officer, Europe for ODEON Cinemas Group. She is a Non-Executive Director of Digital Cinema Media Limited, the UK Cinema Association and the UK Cinema Association Limited.