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UK
Shopping is the UK’s most popular leisure activity. Hammerson's nine UK shopping centre locations receive around 150 million visits per year.
On average, a consumer spends £70 per visit to a Hammerson shopping centre, with most visiting four times a month.
Hammerson helps brands to create effective marketing campaigns using a variety of media:
- Mall space
- Poster sites
- Large format banners
- Screens
- Ambient advertising (e.g. lift doors; car park barriers)
- Online
In a recent campaign at West Quay, Southampton, for Nintendo’s X-Box 360, a consumer experience-based campaign in the mall generated an attractive return on investment measured in terms of point of purchase activity. The centre’s Game store reported an additional £27,000 of revenue from X-Box sales during the promotion. In a separate operation at The Oracle in Reading, Ideal Home captured more than 2,200 contacts over two days for its database to promote the Ideal Home Show.